Serendipity … It's What's Missing From Personalized Search

Posted by Michael Gray on January 21, 2011

I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity. I understand that Google thinks personalization gives it a business edge but, by not limiting where you get your news... [read more]

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